Companies I've worked for and with — and what we built together
Calm
Editorial Strategy and Newsletter Development
Scaled Calm's owned editorial platform, driving the content strategy, SEO and GEO framework, and editorial guidelines. Oversaw a maternal mental health email campaign that sustained above-industry-average open rates, and contributed to other email programs for the company, including the Weekly Wind Down, the Calm Sleep launch, and sponsored newsletters. Created six sleep persona booklets supporting the Calm Sleep launch.
Measurable growth across traffic, organic search, and audience engagement
ClickUp
Executive Thought Leadership
Shaped the CEO and senior leadership's voice across content as Head of Editorial. Developed a white paper on company-wide productivity and an e-book on achieving growth during economic uncertainty.
Bylined features in Fortune and Fast Company
Superside
Editorial Strategy & Content Development
Developed in-depth case studies on the state of the creative industry amid the AI boom, paired with strategic thought leadership articles and blog posts to extend their reach.
Good Morning America & ABC News
Owned Editorial & Audience Growth
Relaunched Good Morning America’s culture vertical, implementing an audience-first editorial strategy that deepened relationships with millennial and Gen Z readers.
9x growth in unique visitors
Let’s talk.
Available for project-based engagements, retainers, and editorial leadership roles.