Companies I've worked for and with — and what we built together
Calm
Editorial Strategy & Newsletter Development
Scaled Calm’s owned editorial platform, driving content strategy, editorial guidelines, and search visibility. Led a maternal mental health email campaign, wrote for the Weekly Wind Down, and helped establish sponsored newsletters formats. Created six sleep persona booklets tied to a quiz that drove engagement for the Calm Sleep launch.
ClickUp
Executive Thought Leadership
Built ClickUp's executive thought leadership program, including editorial strategy and ghostwriting for the CEO and senior leaders, resulting in bylines in Fortune and Fast Company.
Superside
Editorial Strategy & Content Development
Helped shape Superside's editorial point of view on AI's impact on the creative industry, translating original research into two flagship reports, Overcommitted and Breakpoint. Developed and wrote supporting thought leadership and blog content.
Good Morning America & ABC News
Owned Editorial & Audience Growth
Relaunched Good Morning America’s culture vertical, implementing an audience-first editorial strategy that drove 9x growth in unique visitors and deepened engagement with millennial and Gen Z readers.
Available for project-based engagements, retainers, and editorial leadership roles.