Companies I've worked for and with — and what we built together
Calm
Editorial Strategy & Newsletter Development
Scaled Calm's owned editorial platform, driving the content strategy, SEO and GEO framework, and editorial guidelines. Oversaw a maternal mental health email campaign, wrote for the Weekly Wind Down, and shaped the foundation for sponsored newsletters. Created six sleep persona booklets: downloadable resources tied to a quiz that drove engagement with the Calm Sleep launch.
ClickUp
Executive Thought Leadership
Built ClickUp's executive thought leadership program from the ground up, developing an editorial framework and ghostwriting for the CEO and senior leaders, with bylines in Fortune and Fast Company.
Superside
Editorial Strategy & Content Development
Helped shape Superside's editorial point of view on AI's impact on the creative industry, translating original research into two flagship reports, Overcommitted and Breakpoint. Developed and wrote supporting thought leadership and blog content.
Good Morning America & ABC News
Owned Editorial & Audience Growth
Relaunched Good Morning America’s culture vertical, implementing an audience-first editorial strategy that deepened relationships with millennial and Gen Z readers and led to 9x growth in unique visitors.
Available for project-based engagements, retainers, and editorial leadership roles.