Good editorial starts before the brief
I work with marketers, communications teams, and executives deciding what to say and how to say it.
1.
Editorial Strategy
Too many teams skip straight to execution. I build the structure behind it — editorial standards, formats, distribution plans, and ways to use AI to support consistency and scale. I start with two core questions: What does your brand have to say, and who should it reach?
Whether you’re starting from scratch or fixing a broken program, I can help.
2.
Executive Thought Leadership
Executives have a lot of ideas but limited time to develop them. I help leaders clarify what they want to say and turn it into clear, ready-to-publish writing.
I start with a kernel of an idea and develop the voice, sharpen the point of view, and turn it into content that resonates.
3.
Content Creation
I write and edit across long- and short-form formats including feature articles, case studies, white papers, blogs, LinkedIn posts, and email campaigns. For organizations with proprietary research or data, I also build flagship reports and research-driven narratives.
Send me a brief, a topic, or just a goal, and I'll take it from there.
4.
Newsletter Development
Email is one of the most direct ways to engage your audience — when it deserves attention. I develop newsletters from the ground up, including editorial positioning, content strategy, cadence, format, and copy.
A newsletter is a publication all its own. It needs a distinct voice, a reason to exist, and an audience that actually looks forward to it.
Available for project-based engagements, retainers, and editorial leadership roles.