I'm an editorial strategist and writer who helps brands figure out what they want to say and how to say it.

My career started in journalism — I was the senior entertainment editor at Good Morning America and ABC News and a staff writer at People magazine — and those experiences shaped how I think about audience, storytelling, and what makes content work.

For the past several years I've driven editorial strategy for consumer and technology companies, building owned platforms and shaping executive voices. Increasingly, that work includes helping brands think through how they show up in search and AI-driven discovery, and what it takes to become a trusted source in their category.

I'm a Northwestern and NYU journalism graduate based in Los Angeles.

Recognition

2018 Emmy Award, Outstanding Morning Program

2016 & 2019 Edward R. Murrow Award for Overall Excellence