Hi, I'm Lesley.

I'm a Los Angeles-based editorial strategist and writer with 20+ years of experience helping brands tell better stories.

I've spent my career at the intersection of journalism and brand storytelling — first as a staff writer at People, then as a senior editor at Good Morning America and ABC News, where I helped relaunch the publication's digital presence and contributed to Emmy and Edward R. Murrow Award–winning coverage. More recently, I've led editorial strategy for consumer and technology brands including Calm and ClickUp, building content platforms that drive real audience growth and shaping executive voices that earn attention in Fortune, Fast Company, and beyond.

I work best with brands that want to operate like media companies — not just publish content, but build something with a point of view.

I'm a Northwestern and NYU journalism graduate and based in Los Angeles.

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