Content strategy, editorial, and brand storytelling

I'm an editorial strategist and writer who builds content systems for brands navigating the shift to AI-driven search. My goal is always to help companies tell better stories and scale their content without losing what makes them distinct.

For the last several years, I’ve been driving content and AI-driven editorial strategy for consumer and technology brands, building owned platforms, and shaping executive voices.

I started my career in media, as the senior entertainment editor at Good Morning America and ABC News and a staff writer at People — and I bring a journalist's instinct to everything I do.

I'm a Northwestern and NYU journalism graduate based in Los Angeles.

Recognition

2018 Emmy Award, Outstanding Morning Program

2016 & 2019 Edward R. Murrow Award for Overall Excellence